Module 4: How to Market Your Property

In this unit, you will learn how to implement the new forms of marketing brought about by the Internet.

You’ll learn how to approach your marketing, how to get online and how to increase your results step-by-step.

What’s Working Well Right Now

Watch this short video where I give you some tips on what’s working well right now to fill campgrounds, parks and resorts. Everything in this module still applies, AND you may want to focus a little more attention to what I cover in this video:

Links to Resources for What’s Working Well Now

Click here to set up your Google Places (aka Google My Business) listing if you haven’t already.

Click here to learn more about Google Adwords and how you can use pay per click (PPC) ads to drive visitors to your web site.

Lessons In This Module

Role Play Videos: Marketing & Talking to Prospective Renters

We’ve put together a great resource that is the next best thing to actually following an expert property manager around to learn the best practices to fill your park with great tenants that pay the rent on time.

Action-Taker Bonuses

The link for your bonus lessons, which will show you how to market your park on the Internet, is located in the sidebar or you can click here.

Resources

You may need to right-click the following links and select Save Link As to download the file to your computer

Item	Type	Description	Download / Link
'Done For You' Marketing	Outsource Your Marketing	If all of this Internet marketing seems overwhelming, we can help. We offer 'Done for You' marketing that works through SendMoreLeads.com. We only accept a limited number of customers and we limit one park to each geographical area, so apply today if you are interested.	Click Here to Open
Exit Survey & Testimonial Release	Social Proof	Use this to survey the tenants as they move out of your park. Your goal is to get good testimonials that you can use in your marketing materials.	Download Word Doc
Google Local Search	Local Search Engine	Use this link to add your park to Google Local Search so it is easier for prospects to find you on the internet	Click Here to Open
BING Local Search	Local Search Engine	Use this link to add your park to MSN BING Local Search so it is easier for prospects to find you on the internet *The link will only work if you are using Firefox of Internet Explorer (Microsoft is blocking Google's Chrome browser... competition!)	Click Here to Open
Yahoo Local Search	Local Search Engine	Use this link to add your park to Yahoo Local Search so it is easier for prospects to find you on the internet	Click Here to Open
Twitter	Social Media		Click Here to Open
Google Web Site Optimizer	Free Split-Testing and Web Site Optimization	Use this free tool by Google to test different aspects of your web page to find out which version converts more visitors.	Click Here to Open
Google Conversion University	Free Tutorials	Videos that teach you how to use various Google tools to convert as many visitors to your web site as possible.	Click Here to Open
Elance	Outsourcing Provider	If you don't have the technical skills, the time, or just don't want to do the work yourself, you can find someone on Elance who will do it for you.	Click Here to Open
ODesk	Outsourcing Provider	If you don't have the technical skills, the time, or just don't want to do the work yourself, you can find someone on ODesk who will do it for you.	Click Here to Open
Aweber	Email Autoresponder Service	Use Aweber, Constant Contact, or iContact to build an email mailing list of prospects so you can stay in touch and build a relationship over time. I personally use Aweber.	Visit Site
Constant Contact	Email Autoresponder Service	Use Aweber, Constant Contact, or iContact to build an email mailing list of prospects so you can stay in touch and build a relationship over time. I personally use Aweber.	Visit Site
Kodak Zi8	Handheld Video Camera	Use this small video camera to make videos of your park, for marketing videos, or to record testimonials from your tenants	View on Amazon.com
Audio Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone	Wired Microphone	Connect this to your video camera (like the Kodak Zi8) if it has an external microphone jack to get better audio quality (less noise from the environment). You just clip it on your shirt.	View on Amazon.com
Fat Gecko Mini	Video Camera Mount	Connect the suction cup to the window of your car and attach your camera (Kodak Zi8) and you can record videos of yourself driving through the park or you can point it outside and film the park as you drive.	View it on Amazon.com
Bluehost	Hosting Company	When you buy a web site name (domain), you have to have a place (a "host") where you can put the web site and your files that make up your web site. I like and use Hostgator.	Visit Site
Namecheap	Domain Service (where you can buy a domain name, like www.yourparkname.com)	I buy my domain names through 1&1 because they are low cost and they don't gouge you like GoDaddy, but if you are only going to have 1 web site, I believe Hostgator will give you a low cost or free domain name of your choosing.	Visit Site
Wordpress Lessons	Free Tutorials	Learn how to create a Wordpress blog for your web site using these tutorials. If you don't like these tutorials, do a search on Google for "Wordpress Tutorials"	View Site
Weebly	Free Web Site	You can use Weebly to build a web site. This might be a good option if your budget is really tight.	Visit Site